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Nostalgia in Vogue: Achieving the 90s Supermodel Chic Look

Get ready to step into a time machine as we whisk you back to an era of high fashion, bold makeup, and supermodels ruling the runway. Welcome to the 90s, a decade where the supermodel chic look reigned supreme and continues to influence modern beauty trends.

The 90s were an iconic time in fashion history; the supermodels of the era—think Cindy Crawford, Naomi Campbell, and Linda Evangelista—were household names. They set the style standards high with their sultry smoky eyes, perfectly contoured cheeks, and pouty, berry-stained lips. Today, these signature looks are not only resurfacing but being embraced by celebrities, influencers, and beauty enthusiasts alike.

In this post, we'll explore the revival of the 90s supermodel chic look, break it down to its core elements, and guide you on how to recreate this iconic style with Colorlab Private Label products. So, prepare to channel your inner 90s supermodel.

The Resurgence of the 90s Supermodel Chic Look

As with many fashion trends, what once was old is new again. The resurgence of the 90s can be seen in the beauty and fashion world—from cargo pants to grungey eyeliner. And among these trends is 90's supermodel chic. But why is this particular style making such a significant comeback?

The 90s supermodel chic look is synonymous with a sense of nostalgia that's currently sweeping through our culture. As we find ourselves in an increasingly digital era, many are seeking solace in the bold yet classic aesthetics of the past. This longing for simpler times has brought the 90s style back into the spotlight.

In addition, today's beauty enthusiasts appreciate the timeless quality of this look. It combines the daring elements of high fashion with a universal appeal. The smoky eyes add an air of mystery, the rosy cheeks exude a youthful glow, and the berry lips make a bold yet elegant statement.

Notable celebrities and influencers have also played a pivotal role in reviving this trend. Figures like Gigi Hadid, Emily Ratajkowski, and Kendall Jenner often channel 90s supermodel vibes, rocking smoky eyes, full brows, and matte lips on red carpets and social media alike.

Moreover, the beauty industry's shift towards inclusivity and diversity echoes the 90s supermodel era— a time when supermodels of various ethnic backgrounds came to prominence. This diversity allows the 90s supermodel chic look to be adopted and adapted by everyone, making it a trend that celebrates individuality and self-expression.

Stay with us as we dive into the defining characteristics of this iconic look, and learn how you can bring the 90s supermodel chic into your next outing.

Defining the 90s Supermodel Chic Look

The 90s supermodel chic look was all about bold and dramatic features, balanced by a sense of natural elegance. Let's dissect the core elements that define this enduring look.

Bold Eyes: The eyes are the central focus of the 90s supermodel look. Models often sported smoky eyes with layers of eyeshadow, giving a sultry and mysterious appeal. Our Cat Walk, Mirage, Jet, and Baby Doll eyeshadows are perfect for recreating this look. These shades can be blended together to create depth and definition, perfect for making a captivating statement.

Rosy Cheeks: The 90s supermodel chic look often featured cheeks with a soft, rosy glow. This subtle blush mimics the natural flush of your skin, giving you a youthful and healthy appearance. Our Chai Blush and Camera Ready Blush can be used to achieve this, adding a warm touch to your complexion.

Berry Lips: To compliment the dramatic eyes and neutral cheeks, a deep berry lip was a popular choice in this retro look.. This color adds a hint of sophistication and glamour to the overall look. Our Berry Lip Liner and Flower Power Lipstick will help you create the perfect 90s supermodel pout.

However, the true beauty of the 90s supermodel chic look lies in its versatility. While these are the fundamental elements, it's a style that can be customized to suit individual preferences and different skin tones, making it a go-to look for many beauty lovers today.

Step-by-Step Guide: Achieving the 90s Supermodel Chic Look

Before we dive into the application process, let's start with a well-prepared canvas. Cleanse, moisturize, and prime your skin to ensure a smooth application and long-lasting makeup. Now, let's start painting the picture of a 90s supermodel.

  1. Eyes: Begin by applying a base eyeshadow (like our Baby Doll) all over your lids to create a clean slate. Next, blend a darker shade (like Jet or Cat Walk) into the crease of your eyelid for added depth. Use an even darker shadow (like Mirage) at the outer corner of the eye and along the lash line for a sultry smoky effect. Remember, blending is key to achieving a seamless look.

  2. Cheeks: The 90s look is all about a natural, rosy flush. Start with a lighter blush (such as Chai Blush) on the apples of your cheeks for a soft touch of color. Then, apply a deeper blush (like our Camera Ready Blush) slightly below the cheekbones for a subtle, sun-kissed contour.

  3. Lips: Start by lining your lips with a deep, berry-toned liner (our Berry Lip Liner is a perfect example) to define the shape and prevent your lipstick from bleeding. Then, fill in your lips with a rich, complementary lipstick (like our Flower Power Lipstick) for that quintessential 90s pout.

These steps offer a general guide to achieving the 90s supermodel chic look with our Colorlab Private Label products. However, the beauty of makeup lies in its ability to be personalized. Feel free to experiment with different colors and techniques that suit your style and complexion. Makeup is a form of self-expression, after all.

How to Adapt the 90s Supermodel Chic Look for Different Occasions

The beauty of the 90s supermodel chic look lies in its versatility. With a few simple tweaks, you can easily transition this look from day to night, casual to formal. Here are some tips on how to adapt the 90s supermodel chic look for different settings:

  1. Daytime Casual: You might want to keep things lighter for a daytime look. Use a softer touch with your eyeshadow application, blending in lighter shades for a subtle smoky effect. A hint of blush on the apples of your cheeks can give you a fresh-faced glow, and a swipe of a more neutral lipstick (try a lighter shade from our collection) will keep the look understated yet stylish.

  2. Office Ready: To adapt this look for the workplace, focus on defining your eyes with more neutral shades. Opt for a more muted blush and finish with a subdued, berry-toned lipstick to keep the look professional and polished.

  3. Night Out Glam: If you're heading out for a night on the town, amp up the drama. Don't hold back on your smoky eye – go bold with shades like Cat Walk and Jet. Add some extra blush for a rosy glow, and finish off the look with a dramatic berry lip to make a real statement.

  4. Formal Elegance: For a formal event, sophistication is key. Maintain the focus on your eyes, blending darker shadows for a smoky effect but with a touch of elegance. Use a lighter hand with your blush, and consider a bold yet refined lipstick.


The resurgence of the 90s supermodel chic look is more than just a nod to nostalgia. It's a celebration of timeless elegance and self-expression. From the dramatic smoky eyes to the rosy cheeks and bold berry lips, this look transcends decades, bringing together elements of glamour, sophistication, and the everyday woman's confidence.

Embracing this look not only provides an exciting variation to your beauty routine, but it also offers a unique opportunity to explore the transformative power of makeup. It's a reminder that makeup is more than just a tool for enhancement—it's a form of self-expression, a channel for creativity, and a way to embrace different facets of your personality.

With our step-by-step guide and adaptable suggestions, we hope you're inspired to channel your inner 90s supermodel and experiment with this iconic look. Whether you're dressing for a casual day out, a professional setting, a night on the town, or a formal event, Colorlab Private Label products can help you recreate and personalize the 90s supermodel chic look.

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