About VIVA MAGENTA: The Pantone Color of the Year
 

VIVA MAGENTA is Pantone’s official color of the year for 2023. It is a bold pink and purple blend. It's rich and vivid shade makes it a bold option but one that is certainly easier to wear than prior colors (2022 Veri Peri…we are looking at you!) The color was chosen to represent fierceness, bravery, and self-expression—all qualities that are necessary for business owners who want to succeed in the new year.