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7 Ways to Market Yourself as a Makeup Artist

If you’re a makeup artist, you know how difficult it can be to get new clients and keep them coming back. That’s because marketing yourself as a makeup artist can be hard! Getting your name out there is tough, especially in a super competitive space. Fortunately, we’ve put together some tips that can help you market yourself as a makeup artist and make people sit up and take notice of your skills! Follow these tips, and soon you’ll have more clients than you know what to do with!





1) Get a professional website

Any small business should have a professional website, especially a makeup artist. This is where you can include your portfolio, feature your best work and tell people how to book you. Before someone decides to work with you, the first thing they are going to do is Google you. By having a professional website, you can put your best foot forward and gain credibility and exposure.


If you need help building a professional website, our Beauty Wiz site builder can help you get set up.


2) Ramp up your Instagram

Instagram is a platform that was made for businesses with a visual component. The social media network has over 2 billion monthly active users, and people want to see beautiful things. Use Instagram as an alternative portfolio. Share your work, film tutorials, show before and afters, and give followers a glimpse behind the scenes.


The beauty space also has many feature accounts, so by using hashtags like #wakeupandmakeup and tagging the brands you use, you are likely to be reposted and expand your reach. Tagging brands and getting their attention is another great way to get on their PR lists and receive free products to add to your kit.


3) Start a YouTube Channel

Starting your own YouTube channel is another great way to market yourself as a makeup artist. Beauty tutorials get millions of views on YouTube so by creating some of your own, you can showcase your skills and grow an audience of potential clients. If you’re doing a client’s makeup anyway, try filming it and then add a voice-over explaining what you’re doing and what products you are using. If you film a tutorial for YouTube, it’s also easy to repurpose it for TikTok and Instagram reels.


4) Start a TikTok Account

If you want to be a successful makeup artist, you need to have a strong social media presence. And what better platform to be on than TikTok? With over 1 billion active users, TikTok is a great way to reach new audiences and build your brand. Plus, you can use the content you are creating for YouTube and easily edit it, so it suits TikTok. See more tips about using TikTok to market yourself here.


5) Go to Industry Conventions and Trade Shows

If you want to market yourself as a makeup artist, it's important to go to industry conventions. This is a great way to network with other professionals, learn about new products, and get your name out there. Plus, it can be a lot of fun! Here are the biggest shows:

6) Network with Wedding Planners, Photographers, and Stylists

When it comes to marketing yourself as a makeup artist, it's important to network with other professionals in the wedding industry. This means wedding planners, photographers, and stylists. Why? Because they are your potential colleagues. By making a great impression in your bookings and networking with others in the industry, the next time someone is in need of a MUA, your name is likely to be mentioned. Plus, they may even be able to give you some referrals


7) Start Your Own Cosmetic Line

The last tip for marketing yourself as a makeup artist is starting your own cosmetic line. This is a great way to upsell existing clients and also keep your brand name circulating. Owning your own line of products can give your brand additional credibility and can help get you more exposure. After all, when a client buys a lipstick with your brand on it, they are essentially carrying your business card with them in their purse or cosmetic bag. And when one of her friends asks what she’s wearing, she will be able to send them to you. Get started with your own private label products or make your own with custom blend or contract manufacturing.

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