TikTok, the video-sharing app that makes it easy to create and share short videos, has become one of the most popular social media platforms in recent years. If you’re looking to reach an audience outside of your usual social media channels, TikTok may be the perfect place to start. In this guide, we’ll walk you through exactly how to use TikTok as part of your marketing strategy so that you can benefit from its reach and attract new customers and followers who fit your brand’s target demographic.
Why TikTok
There's no doubt that TikTok is one of the hottest social media platforms right now. With over 1 billion active users, it's a great place to reach a large audience. But what makes TikTok so special? The app is all about posting short videos, and with its easy-to-use editing tools, there are tons of opportunities for creativity. Not only does this increase user engagement on your posts, but you'll also see more traffic coming from outside the app.
Use Trending Sounds
If you want your videos to be heard by the masses on TikTok, you need to start with the right soundtrack. Keep your ear to the ground for what's trending in music, and try to find a way to organically integrate popular songs into your videos. You can also look for creative ways to use sound effects to make your videos more engaging. If you can get users singing along or dancing to your videos, you're well on your way to going viral.
Create Tutorials Using Your Products
One way to get your products in front of a wider audience is to create short tutorials using them. You can film yourself using the products and post the videos on TikTok. Be creative and have fun with it! The more unique and engaging your videos are, the more likely people are to watch them.
Repost Users Who Use Your Products
Follow popular TikTok beauty influencers and send them some products to try. If they love them, they may make a video using the products, and you can repost them. Also keep an eye out for posts your brand is being tagged in. By finding users who already love and use your products, you can repost their videos and grow your reach without having to make your own content. Repost their videos on your own account, and make sure to give them credit. This is a great way to get started because it shows that you're active in the community and will inspire other TikTokers to give your brand a shoutout in their next video.
Leverage UGC for Content Variety
One of the best ways to use TikTok for your beauty brand is to leverage user-generated content (UGC). UGC is a great way to get content variety, and it can also help you build social proof. Having influencers or everyday users talking about your products can be a great way to get new customers interested in your brand.
Use Hashtags
Use hashtags to help promote your content and get it in front of the right people. For instance, try using the popular #FYP (for you page.)
Use Trending Transitions When You Can
If you're trying to get your beauty brand noticed on TikTok, then you need to start using some of the trendy transitions that everyone is using. This will help make your videos more engaging and enjoyable to watch. Plus, it'll also help you get more views and followers.
Use Influencers When You Can
When it comes to marketing on TikTok, one of the best ways to get started is by finding and working with influencers. Influencers have pre-existing audiences that you can tap into, and they can help you reach a wider audience than you would be able to on your own.
Promote Your Videos on Instagram
If you're trying to reach a larger audience for your beauty brand, promoting your TikTok videos on Instagram is a great way to do it. You can post your videos as reels, which are similar to TikTok videos, and Instagram users who see them will be able to watch and share them. Plus, if you use hashtags, you can get your videos in front of even more people.
Engage With Your Followers
Of course, if you’re using TikTok or any social media platform, it’s important to engage with your followers. Reply to comments, answer questions, and post relevant content that will get people talking. The more you interact with your followers, the more likely they are to stick around – and share your content with their friends.
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