Growth Strategies for Beauty Businesses to Dominate the Industry




The beauty industry has been booming these past few years, and there’s no sign of it slowing down anytime soon. The industry's continuous growth has brought about countless opportunities for established beauty businesses, including spas, salons and cosmetic retailers. However, with the increased competition that comes with growing popularity, staying ahead of the curve can be quite challenging – unless you have sound marketing strategies in place to keep your business competitive. Here are some growth strategies that will help you dominate the beauty industry.


Set Quantifiable Goals

Setting quantifiable goals is one way to set your business up for success. This will help you track your progress and ensure that you are on track to reach your targets. Furthermore, it will give you a clear idea of what needs to be done in order to achieve your desired results. Some examples of quantifiable goals that you could set for your beauty business include:

  • Monthly recurring revenue (MRR)

  • Customer lifetime value (LTV)

  • Average order value

  • Revenue growth rate

Attack a Niche

When it comes to beauty businesses, there's a lot of competition out there. So, how can you make sure your business stands out from the rest? One way is to focus on a niche market. For example, if you have a salon that specializes in curly hair, offer more products specifically targeted toward that type of hair. Or perhaps your clientele is mostly middle-aged women; start to hone in on that market and offer products specific to them. That way, when people are looking for products or services related to their specific needs, they will be able to find them at your location.

Prioritize Your Brand

In a highly competitive industry like beauty, it’s more important than ever to make sure your brand is top of mind for consumers. Your brand should exude personality (ideally, one in which your target audience can relate to) use your colors, logos, brand voice, imagery, and more to make your brand stand out from the crowd.

Leverage Social Media

As a beauty business, it's important to have a strong social media presence. Not only does this help you reach more potential customers, but it also allows you to create a community around your brand. Use hashtags that are popular in your industry and find influencers who are passionate about what you do. Your Instagram account should provide high-quality images of what goes on behind the sc