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Looking Good in Magenta: Tips for Wearing the Pantone Color of the Year

Updated: Feb 7, 2023

It’s official—2023 is here, and with the new year comes new beauty and style trends that should be at the forefront of all business owner’s minds. Pantone has announced the 2023 color of the year, and it’s a fun one! Viva Magenta is the color of the year. And whether it’s already your color of choice or you are not sure how to start incorporating it into your look, we have got you covered. In this article, we will show you how to rock Viva Magenta and which products can help you incorporate it into your look.

About Viva Magenta: The Pantone Color of the Year

Viva Magenta is Pantone’s official color of the year for 2023. It is a bold pink and purple blend. Its rich and vivid shade makes it a bold option but one that is certainly easier to wear than prior colors (2022 Veri Peri…we are looking at you!) The color was chosen to represent fierceness, bravery, and self-expression—all qualities that are necessary for business owners who want to succeed in the new year.

How to Incorporate the Color Into Your Makeup Look

When it comes to makeup, the easiest way to work the Viva Magenta into your look is to choose one feature to accentuate with the color while keeping the rest of your look somewhat neutral. Choose either a vibrant lip or eye look and use the color to draw attention. For an eye-catching look, try a pink and magenta eyeshadow look with a darker purple shade in the crease. For a statement lip, choose a bright magenta lipstick or a gloss and pair it with some highlighter for an overall more dimensional look.

For those of you who are a bit more comfortable making a statement with your makeup look, you could go for a magenta eye look and matching lips. You can even incorporate a subtle magenta blush to give your cheeks a hint of color while tying the looks together. For your eyes, do something easy but fun, like a classic magenta smoky eye, while topping it off with pair of falsies. Finally, finish off with a bright pink lip, and you are good to go!

Try a Bright Lip

A bold lipstick is one of our favorite tools for including Viva Magenta in your look. Our lipstick formulas are infused with vitamin E and Jojoba oil to deliver the ultimate smoothing and conditioning benefits. Below are some Colorlab lipsticks that fit the bill for the color of the year:


This stunning shade can be purchased from our smooth and creamy line in our ready to wear lipstick formulas.

You can also create this product yourself with custom blend using the following formula:

  • Créme base

  • .25 Blackberry

  • .25 x 2 + .125 x 2 Ochre

  • .25 x 2 Wineberry

  • .25 x 2 Peach

  • .25 x 2 Brown

  • .125 Black

  • 4 tiny Opal Frost

  • 3 tiny Crystal Frost

  • 2 tiny Azurite Frost

Celebrity Ball is another beautiful color in our smooth creamy collection.

Create this color on your own with custom blend using this formula:

  • Crème Base

  • 1.50 Mahogany

  • .50 Wineberry

  • .25 Blackberry

  • 2 drops Blueberry

  • 3 small scoop Opal Frost

  • 3 tiny Brass Frost

  • 6 drops Silkening Modifier


Part of our natural lipstick collection, Vivacious is another beautiful formula that compliments the color of the year.

Create this product yourself using this custom blend formula:

  • Butter Base

  • .50 Body Builder

  • .25 +.125 +.125 Blackberry

  • .25 x 6 White

  • .125 x 2 Wineberry

  • .125 x 3 Crimson

  • 5 tiny scoops Crystal

  • .125 Blueberry

  • 1 sm scoop Pink Frost

  • 3 tiny scoops Diamond Dust

Fireworks is another magenta shade that is part of our sheer shiny collection, giving you a subtle pop of color while delivering hydrating and soothing benefits to the lips.

Create this product with custom blend using this formula:

  • Crème Base

  • .25+ .25 Wineberry

  • 1.0 Peach

  • .50 Brown + .25

  • .25 Mahogany + .125 + .125

This stunning color can be purchased in the shade Valentino Velvet.

Don’t have this shade? You can blend it with our Custom Blend Lipstick kit using the following formula:

  • Butter Base

  • .5 + .5 Wineberry

  • .25 + .25 Ochre

  • .125 + .125 Blackberry

  • .25 Brown

Add a Subtle Flare with a Gloss

If you don’t want to commit to the opacity of a lipstick or liner, you are in luck. A magenta lip gloss is another excellent way to include Viva Magenta in a subtle but flirtatious way. Our lip glosses feature Green Tea extract and Vitamin E for a multi-functional protective and rejuvenating benefit. Here are our favorite magenta glosses:

This beautiful gloss is a more subtle take on the color of the year.

Create this gloss on your own using this formula:

  • Lip Polish Base

  • 4 drops Mahogany

  • 1 drop Wineberry

  • 1 sm scoop Crystal

  • 1 sm scoop Garnet


Grenadine is part of our Lip Glitz collection, so it features high shine and brilliant transparency.

Using our custom blend lip gloss system, you can create this formula by using the following recipe:

  • Smoothie Base or Glacé Base

  • 4 drops Ruby Red

  • 2 drops Wineberry

  • 8 drops Red Red

  • 1 drop Black

Enhance Your Cheeks

If you want to do more than just your lips, there are a plethora of ways to incorporate the color of the year into your look. For example, you can choose to pair a magenta blush and highlighter with your lip look for an overall more dimensional take. Our Colorlab blushes are made with natural mineral pigments to ensure long-lasting color without a heavy and unnatural look. The following blushes offer the perfect Viva Magenta shade.

Pushover is a pressed mineral blush that will give your cheeks a natural fresh glow.

Create this color using our mineral powder custom blend kit:

  • 1 + .5 t Translucent

  • ¼ t Matte Red

  • ¼ t Rubellite

Another beautiful blush that reflects the color of the year, L’amore is free of oils, talc, and fragrance.

Formulate this color on your own with this recipe:

  • ¼ t Star Ruby Frost

  • 2 tiny Matte Red Color Adjuster

  • 1½ t Med. Mineral Powder

  • 1 tiny Crystal Frost

  • 2 tiny Sand Frost

Try a Bold Eye

Viva Magenta also looks great when used on the eyes. To create an eye look featuring the color, try using one of our magenta eyeshadows. Our Colorlab eyeshadows are crafted with pigmented, smooth mineral formulas for long-lasting vibrancy. They are also free from common irritants. To get an eye look that truly pops, use any of the eyeshadows below:

Glistening Garnet

Glistening Garnet is part of our pressed shimmer eyeshadow collection, so it features a silky mineral formula that glides on effortlessly.

Formulate this shade using our mineral powder custom blend kit:

  • ½ t Translucent Modifier

  • ½ t Garnet Frost + 2 tiny

  • ¼ t Brass Frost

  • 2 tiny Violet Frost

Berry exclusive is a shimmer mineral formula that features a beautiful crease-proof color.

Create this shade using the following recipe:

  • ¼ + 8 t Garnet Frost

  • ½ t Translucent Modifier

  • 8 t Alabaster

  • 4 tiny Pink Frost

Spruce Up Your Eyes with a Liner

When it comes to incorporating Viva Magenta into your look, don’t forget about eyeliner. A few swipes of purple-hued eyeliner can take your look to the next level and make a huge impact. Our Colorlab eyeliners are long-lasting and contain Vitamin E, Avocado, Lemon, Grapeseed, and more to nourish and protect the delicate skin around the eye. To try these liners out, check out the options below:

Lush Brown

Add a Nail Polish

The last step to making your look complete is to add a manicure. Incorporating Viva Magenta into your nails is a great way to give your look a pop of color without overwhelming the rest of your look. The following shades are excellent choices:

Didn’t see what you’re looking for? We also offer custom blend solutions that give you the power to create custom formulas on the spot. Talk to one of our product experts to learn more or find the perfect shade.

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