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Multifunctional Makeup - More than Just a Gimmick

Multifunctional makeup isn't just the latest beauty buzzword; it's been around and is here to stay. As the desire for simpler beauty routines grows, so too does the interest in multifunctional makeup. Multifunctional makeup is projected to grow at a CAGR (compound annual growth rate) of 5% from now until 2027, which means that it's not going anywhere anytime soon. So what does this mean for beauty brands? Not only are multifunctional products an excellent way to add some additional selling propositions to your products, but it’s also a great way to stay ahead of this trend. Keep reading to learn more.





What is Multifunctional Makeup?

It has been said that less is more, but when it comes to makeup, more can sometimes mean better, and that’s the case with multifunctional makeup. Multifunctional makeup offers more benefits than its original purpose. Examples include mineral makeup, peptide mascara, plumping lip gloss, and foundation enriched with active skincare ingredients. Whether it's for the sake of convenience or because we want to get the most bang for our buck, multifunctional products are on the rise in the beauty industry. With this type of makeup, consumers can find eye primers that double as eye creams and lipsticks that provide SPF protection, and the list goes on.


Examples of Multifunctional Makeup

Not sure what kind of multifunctional makeup products make sense for your shelves. Here are a few ideas (that, luckily for you—we make fairly easy to achieve). You can re-sell some of our multifunctional private-label products or create some of your own with your custom blend systems. Custom blending provides the broadest range of possibilities with its spectrum of additives that gives you the ability to create individualized formulas based on your client’s skin conditions and concerns.


Active Foundation

One of our favorite examples of multifunctional makeup is active foundation—or foundation that contains additional active ingredients to maximize skin health. Active foundation has been around for a while, but its popularity has surged due to the rising consumer interest in skincare products.


For example, our Mineral Moisture Tint is an excellent product to introduce to your clients. It comes with a light, radiant finish and is enriched with all sorts of actives—including Argireline, Collagen, Zinc, and Vitamins C, A, And E.




Similarly, our Superior Performance Liquid Foundation offers Green Tea, Calendula, Chamomile, Cornflower, Linden Tree, and St. John’s Wort to help perfect and protect the skin.




Finally, our Natural Liquid Foundation is also infused with St Johns Wort, Chamomile, Cornflower, and Linden Tree. It also contains Sodium PCA—a natural humectant that will help hydrate and smooth the skin.




Mineral Makeup

Mineral makeup is another excellent example of multifunctional cosmetics. Mineral makeup provides many more benefits to the skin than traditional skin products. They are lightweight and provide long-lasting coverage while being gentle, non-irritating and contain natural healing properties—making them perfect for post-treatment or surgery clients. Did we mention they also offer SPF protection?


The minerals are also hypoallergenic, making them suitable for all skin types, including sensitive skin. Furthermore, the ingredients are completely non-toxic and environmentally safe. Mineral makeups are perfect for people with sensitive or allergy-prone skin since they do not contain synthetic dyes that may irritate your skin or cause allergic reactions like dermatitis or eczema. With this multifunctional makeup option, you can enjoy natural coverage without compromising on benefits from other products.


We offer a wide variety of private-label, ready-to-wear mineral products, such as our Mineral Foundation Powders, but we also allow you to create your own with our mineral-based formulas with our mineral custom blend kits.




Enriched Primer Compacts

What about an eyeshadow primer that also reduces the appearance of wrinkles? Well, fortunately, this is a product we sell as well. Our Eyelights Primers include a Hibiscus Esculentus, which is a patented vegetal alternative to Botox and visibly reduces wrinkles by 26% when applied daily for 21 days. Talk about multifunctional!



Plumping Lip Gloss

Another example of multifunctional makeup is a plumping lip gloss. Our very own lip plumper contains a patented tripeptide formula that volumizes, plumps, hydrates, and smoothes the lips while offering a hydrated shine. It can be worn on its own or under another lip product, and it's been shown to improve lip volume by as much as 40%, making it a comparable alternative to collagen injections.



Multifunctional Makeup is Here to Stay

The beauty industry is evolving, as makeup has evolved to offer more benefits than just its original purpose. Multifunctional makeup offers more benefits, such as mineral makeup, peptide mascara, plumping lip gloss, and foundation enriched with active skincare ingredients. This trend is here to stay because of the growing demand for healthy skincare products in addition to the convenience of having one product that does it all.


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