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Makeup Trends That Will Explode This Year and Next and How to Stay Ahead of the Curve [2022]

When you own your own beauty line, choosing the right products can be the difference between brand virality and seasonal decline. However, with countless products available and trends changing year in and year out, it can seem impossible to stay ahead of the curve. If you can relate, fear not! We have done the research, so you don't have to. Below are the top makeup trends that have been exploding in 2022 and are trending to carry into 2023 as well.


Natural Eyebrows

We’ve been seeing a lot of natural eyebrows lately, and it’s a trend that’s here to stay. Gone are the days of tight arches and stenciled-on brows! Consumers want their brows to look fuller, fluffy, and natural. Think wax or laminate and eyebrow pens that let them replicate their hair's natural growth. As such, we have also seen an uptick in eyebrow growth serums. Below are some of our private label products that can help you stay ahead of the trend.


Our Brow & Lash Growth Serum is powered with a high percentage (5%) of Capixyl derived from Red Clover Extract and Acetyl Tetrapeptide-3, a biomimetic peptide that will strengthen, lengthen, thicken and stimulate natural, noticeable hair growth. Clinical data results have proven a significant increase in hair growth and density while preventing hair loss.


A unique brow pencil with a triangle tip creates the perfect brow in minutes. The triangular shape allows you to sculpt with broad strokes using the flat edge of the pencil, as well as fill in with fine lines using the pointed tip. This unique triangular shape ensures precision application. Use the brush at the opposite end of the pencil to fine-tune the shape of the brow. This advanced formula combines powder, pencil, and wax to create naturally fuller brows. The lasting pigments release upon contact with the brows, while the soft waxes allow the pigments to fasten to the hair, subtly building volume in turn, enhancing the symmetry of your face.


Colorlab's Wonderbrow Brow Tint colors define and enhance brows. Wonderbrow fills brows, set them in place, and emphasizes the natural arch. Can be used alone or mixed with mineral powders to alter the shade




Eye Glitter

Thanks to HBO’s Euphoria, eye glitter is back in! While consumers are opting for more natural looks during the daytime, glitter is coming out at night—particularly among the gen-zers. It is now popular to add it to the center of their top lids or create a teary under-eye effect. While all forms of glitter are making a comeback, the larger-piece dimensional glitter and translucent, vibrant glitter are taking the cake. Here are some of our glitter products that complement these growing glitter trends:

Dimensional Foil that makes a statement. Add a dab of Stuck on You Eyeliner Fixative for staying power to achieve the straight-off-the-runway look.


Fashion Stack in yellow, fuchsia, blue, and purple. Soft and feminine glitter to add a sparkle to any look.




Bright lip colors

We're seeing a lot of bright lip colors this year, and they're only going to get more popular. These shades are perfect for making a statement—from electric pinks to vivid oranges. Satin and glossy finishes tend to be outperforming matte textures. Because natural skin and brows are trending, the bright lip colors are often paired with a more neutral, subtle, or otherwise natural look. Here are some products that will help you give your customers the bright lip shades they are looking for.





Smooth, creamy lipstick infused with Vitamin E and Jojoba that soothes, hydrates, moisturizes and protects lips. Lipsticks add color and shine to lips with conditioning benefits that continue even after the color is removed.








Sheer lipstick infused with Vitamin E and Jojoba that soothes, hydrates, moisturizes and protects lips. Lipsticks add color and shine to lips with conditioning benefits that continue even after the color is removed.





High shine color pampers lips with Green Tea extract and antioxidant Vitamin E.


Dewy, natural skin

One of the biggest trends we’re seeing for 2022 is dewy, natural skin. This look is all about achieving a healthy, hydrated glow. While usually, we see a spike in this trend during the summer, this time, it has remained popular all year long. The trend begins with skincare, specifically products with a focus on hydration, moisture, and sun protection. Then we see lighter coverage, natural or satin-finish foundations, or skin tints accompanying this trend. To offer your own natural-skin products, try selling some of these products:


Packed with nutrients that hydrate, firm, soften and reinvigorate the skin. Loaded with Sodium Hyaluronate derived from marine ingredients Chondrus Crispus Seaweed and Chondrus Crispus Seaweed Extract, delivers immediate visible results as it melts into the skin producing a moisture-locking treatment. Can be used alone or as a booster.


Drench your skin with Sodium PCA, a natural Amino Acid and Prickly Pear a powerful humectant that attracts and retains moisture onto the skin.


This ‘good for you formula’ is lightweight and sheer for naturally radiant skin. The nourishing aloe-based formula is loaded with a full menu of active ingredients; Argireline, Collagen Tripeptides, Copper, Manganese, Zinc, Sodium PCA and Vitamins A, C and E.


Reflective Finishing Powders, made with skin nourishing actives, have been infused with illuminating mineral pearls to finish skin with a natural sheen and outer glow. The surface treated minerals, high-tech velvetizers and optical diffusers create a silky texture and un-powder finish that will not settle into lines. Powders allow light to bounce across the skins surface and diminish fine lines and wrinkles. These powders contain a water shuttle time-release microfilm that hydrates the skin. Loaded with Diamond Complex and Diamond Peptides that penetrate, protect and prolong cell function while creating a silky smooth, soft focus, line diffusing effect



Graphic eyeliner

We're seeing a resurgence of graphic eyeliner, with celebrities and influencers alike rocking the look. The key to this trend is precision: use a fine-tip liquid liner to draw on your desired shape, then fill it in with a matching eyeshadow. For a more subtle take on the trend, try using a dark eyeshadow instead of liquid liner. Try adding one of these to your product line:


​​Now you will have several ways to create the elongated liner, cat eye or just a thin line of eyeliner to fill in the baseline of lashes. Use with our Stuck on You! Eyeliner Fixative for the ultimate in long-lasting eyeliner.


High pigmented, ultra-smooth, smudge-proof, waterproof gel eye pencil in an array of shades that will enhance the eyes with precise definition or smolder for a dramatic effect. Retractable pencil that includes a built-in sharpener to create a super fine point.


Colorlab's luxuriously silky pressed mineral eyeshadows glide on smoothly and effortlessly for long lasting, crease-proof color. Delicately milled and microfine, the mineral shadows reflect light away from fine lines and add vibrancy to the eye. They are free of talc, fragrance and other skin irritants.



Don’t see a product you are looking for? Contact us about contract manufacturing, or make your own from your office with one of our custom blend systems.



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