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7 Ways Beauty Businesses Can Use Content Marketing To Grow Their Brand

Updated: Dec 7, 2022

For many beauty businesses, content marketing is still an obscure concept, and even if they’re familiar with it, they’re unsure how to get started. This article will explain exactly how you can use social media, blog content, and other informative or entertaining pieces of content to earn new clients and customers and develop brand loyalty. Here are ten great ways to leverage the power of content marketing to grow your beauty business in 2023 and beyond!



1) Find Your Voice

It can be difficult to find your voice in a crowded market. One way to do this is by taking the time to reflect on who you are and what makes you different from your competitors. Perhaps you have a unique custom blend system that allows you to make personalized products for your clients. Or maybe you have over 30 years of experience in the industry. Whatever your angle is, you will want to keep it at the forefront of your content marketing strategy.


2) Create Content That Educates or Entertains

Content marketing is a way for businesses to reach their target audience by providing educational or entertaining content. This can be done by putting yourself in the shoes of your customer and asking yourself what it is they want to see. For instance, you may want to use your 30 years of experience in a video explaining and demonstrating the technique behind the perfect winged eyeliner. Or maybe you answer some common client questions about hair care. The list goes on, the key here is to create things that provide value to your customers.


3) Incorporate User-Generated Content

User-generated content can be an effective part of a beauty business' content marketing strategy. By encouraging clients and customers to talk about you on their own social media accounts, you'll develop more brand awareness and customer loyalty. You can also repurpose this content on your own page. For example, if one of your customers has a positive experience with one of the products they bought from you, they might share it on their Instagram account.


4) Collaborate With Other Creators

Collaborating with other creators can provide the opportunity for your content marketing to grow organically, as well as expand your reach. For example, you could collaborate with a makeup artist and share their tutorials on your account in return for them sharing some content of yours. Similarly, you can offer a free makeover to a social media influencer in exchange for a post on their page.


5) Leverage the Power of Video

As video marketing becomes more popular, it's important to make sure your business is taking advantage of this powerful medium. In today's world, consumers are bombarded with content from all angles. It can be hard to know what to look at when a company has so many platforms for information and entertainment. One way for your business to stand out is through the use of video marketing. Video marketing provides an opportunity for you to get your message out in a way that is both interactive and engaging. Consider filming your next booking and showing the transformation of simply doing a talk-through.


6) Provide behind-the-scenes access

Use content marketing as an opportunity to give your customers a glimpse behind the curtain. A great way to do this is to provide behind-the-scenes access to your business and the people who work there.


7) Tag Us In Your Content

Finally, don’t forget to tag Colorlab in your next piece of content so we can share it and show support!



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