Over the last few years, we’ve seen the emergence of many new skincare trends that have changed how people approach caring for their skin. Whether it’s at-home devices or expensive treatments and products, people are investing more and more in this vital part of their health and wellness, which means that skincare professionals must be ahead of the curve to meet their customers’ needs. Here are seven skincare trends that will be popular this fall and tips on how to stay up to date so your customers will continue to trust your recommendations.
The natural look has been trending all year long. As we saw with the viral “clean girl” trends on TikTok and Youtube, consumers favor minimalist makeup looks that can fool people into thinking they are wearing no makeup. This trend is all about keeping it natural with a fresh and dewy finish. Customers want to skip the foundation and opt for a tinted moisturizer instead. This means having light-coverage and natural-looking makeup products in your line and also providing skincare products that will give them a complexion that they are comfortable rocking with minimal makeup.
Makeup wipes are a thing of the past. Consumers now see the value of washing their faces with a reliable cleanser and even double cleansing. Beauty gurus and influencers alike are stressing the value of using a makeup remover and then a cleanser. These trends have been building since last year but will be increasingly more common this fall as we head into colder weather. The best thing you can do to keep up with this trend is to make sure you have some reliable cleansers to sell to your customers.
The latest skincare trend is chemical exfoliants, which are products that use acid to slough off dead skin cells and reveal a smoother complexion. To make it as easy as possible for customers to integrate chemical exfoliation into their routine, try selling an exfoliating cleanser that can help smooth and clear their skin while also complimenting their double-cleansing regimen.
Another skincare trend is all about reducing inflammation and soothing the skin. The idea behind this is that when your skin is inflamed, it doesn't perform as well and has a harder time repairing itself - so taking steps to reduce inflammation will leave your customers with smoother, healthier-looking skin. Try our soothing skin infusion to help customers fight irritation and inflammation.
Simpler Skincare Routines
Today, customers want to do less with more. They want three or four products that can achieve multiple benefits like anti-aging, sun protection, and hydration. They also want to know that products are cruelty-free and safe to use on their skin.
Broader UV Protection
This year, more and more people are looking for sun protection in their skincare products. UVA rays are known to be invisible and can penetrate through glass, so it's important that your clients are using broad-spectrum sunscreen every day.
Another way to stay ahead of the curve is by implementing hygienic packaging. Packaging can be a key factor in consumer perception and purchase decisions. Consumers are drawn to products that have a clean and hygienic look, so consider adding things like clear plastic tubes, droppers, and pump dispensers to your product lines if you haven't already. Colorlab prioritizes hygiene and sanitation in all of our products and packaging, so by working with us, you don’t have to give this step much thought.
Need help deciding how to stay ahead of the skincare trends? Talk to one of our business development strategists to see how you can step up your skincare line.