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2022 Fall Makeup Trends: What to Expect and How to Be Prepare

Fall may be the beginning of cooler weather, but it’s also the time of year when beauty entrepreneurs should start planning their makeup collections around some notable fall makeup trends that are likely to be popular in the upcoming season. With fashion week in our rearview mirror and fall items beginning to make an appearance, we have an idea of the fall makeup trends to watch out for in 2022. Here are the fall beauty trends your business should prepare for.

Tinted Moisturizers

Tinted moisturizers are light foundation and moisturizer hybrids that have been on the rise this year, and we foresee this trend continuing into the fall. This product is perfect for busy women who want to get an even complexion without having to spend a lot of time on their makeup routine. It is also ideal for anyone with dry skin since it provides moisture as well as coverage.

Tinted moisturizer is a perfect product for the fall because it provides just enough coverage to even out skin tone while still allowing your natural beauty to shine through. Plus, it's a great way to transition your skincare routine from summer to fall.

Statement Lips

Fall is the perfect time to break out the Statement Lips. This year's trends are all about playing with color and texture, so have fun with it! We are seeing a rise in bold reds and oranges. Try stocking up on both matte and glossy finishes, and don’t forget matching lipliners to complete the look.

Darker, Smokey Eyes

As the leaves start to change color and the days grow shorter, our makeup trends begin to change as well. This fall, we predict that smokier, darker eyes will be all the rage. We suggest offering a base primer and a custom palette with complimentary shades ranging from skin tone to black to accommodate this look. Offer a cool-toned palette with light whites, grays, silvers, and blacks and a warmer one with creams, oranges, and warm browns. The idea is to give a range of buildable shades that can achieve varying levels of depth and darkness.

Colored Winged Eyeliner

One of the biggest trends for fall 2022 is colored winged eyeliner. To get ahead of the trend, beauty businesses should start stocking up on colorful eyeliners in a variety of shades. Some of the most popular colors for fall will be blues, greens, and purples.

Glossy Lips

One of the biggest trends we expect to see in 2022 is glossy lips. This trend started to emerge in 2020 and shows no signs of slowing down. Beauty businesses should make sure they are stocking products that will help their customers achieve this look.

Pops of Color

As the leaves start to change color, so does the color of makeup. This fall, consumers will be ditching the neutrals and going for some bright, eye-catching colors. For instance, adding a pop of color in the inner corner of the eye, trying a bright lip color, or even some colorful eyeliner.

Matte Orange and Brown Tones

Fall always brings warmer tones into the makeup palette, and this year is no different. Look for orange and brown tones to be big in 2022. To make sure your beauty business is prepared, stock up on products in these shades.

Ready to stay on top of the fall trends? Get started or shop with us today!

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